How to Boost Conversions? 9 Proven Web Design Concepts for Increased Engagement!

Web Design

Do you want to boost conversions on your website? Did you know that making small but meaningful changes to your site design can significantly impact your conversions?

In today’s digital age, the online business is more competitive than ever. Entrepreneurs and business owners must adopt effective strategies beyond mere survival to thrive and achieve sustainable growth.  

The Philadelphia web design concepts directly impact your company’s growth and how many coveted conversions your business raises.

Whether you’re just starting online or looking to expand your current business, we will review 9 Proven Web Design Concepts for Increased Engagement in this article.

Here is some conversion rate optimization (CRO) statistics about why web design is important:

  • The average conversion rate for e-commerce businesses is 2.86%.
  • You have only 8 seconds to capture visitors’ attention once they arrive at your website.
  • 92.6% of buyers say the design affects their buying decisions.
  • 75% of consumers judge a brand’s credibility based on the website design.
  • 38% of people will only abandon a website if it’s attractive.

9 Proven Web Design Concepts for Increased Engagement:

Web Design Concepts

Keep Your Text Short and Simple.

The amount of copy on your pages significantly determines how clustered and exhausting your website looks. Bullet points, subheads, and short paragraphs make information more visually appealing and accessible to digest than long, unbroken blocks of text.

Use as few words as possible to convey your main message and emotionBusy website visitors are likelier to skim for meaning rather than read every word.

Create Compelling Landing Pages

When users arrive at your website via specific campaigns or advertisements, it’s essential to provide them with a tailored landing page. 

Ensure the landing page is consistent with the ad’s message and clearly states the value proposition. Keep the design simple and focused with a single call-to-action that encourages visitors to convert. Using a great website landing page builder can make a significant difference in this process.

Make your site mobile-friendly.

Design a version of your website specifically for mobile. Mobile use is widely prevalent in today’s society. People spend 70% of their internet time on mobile devices, expecting sites to look good.

People will judge your website based on its mobile compatibility. A poorly designed mobile website drastically decreases user engagement. Users, for example, are 52% less likely to engage with a company due to a bad website design.

Faster Loading Websites = More Conversions

This is one of the easier ways to increase conversion rates on your website. Consider this: between seconds 0 and 5, the e-commerce conversion rate drops by an average of 1.2% for each additional second it takes for your website to load. Now, read this: The average load time for a mobile landing page is 22 seconds, which significantly impacts the average website conversion rate. 

It means that even the least wait time in website loading can hurt user engagement and online conversions.

Website loading time is one of the common challenges reported by many customers. Admittedly, 0.5 seconds is an absurd time to chase, but your website should take at most 2 seconds to load. This will increase bounce rates as users get frustrated and thus decrease conversions.  It has also been shown that users perceive brands with slow websites as having lower quality.  


White Space

White space, or negative space as it is sometimes called, is a useful and influential aspect of web design. It is the space between your web page’s elements, which include text, calls to action (CTAs), design elements, and graphics.

Using enough white space between the content and elements on your website makes it appear more relaxed and less discomforting for users. They’ll be more open to interacting if your website looks clear.

Paying attention to white space allows you to use it wisely and strategically arrange your CTAs and navigation elements. For example, you can use space to separate your main CTA from the rest of the elements, making it stand out.

Maximize Conversions with Powerful Color Design

Color is essential to responsive web design, especially when it comes to increasing conversions. However, choosing the right color scheme for your site and brand can take time and effort.

There are many colors, but you should consider applying some color psychology. That’s right; consumers are likelier to buy from a website based on its color scheme.

Use clean, easy-to-read fonts.

Fonts need to match the goal and feel of your site and brand. Not sure which font to use to make your site more engaging?Because of its easy readability, many websites use a san-serif font for their standard content. Fonts without serifs, such as Arial or Roboto, are generally easier to read digitally, whereas serif fonts like Times New Roman are better suited to print. Serif fonts work well on the web as accents and contrast, giving a classy feel to titles and headers.

Include social proof.

Did you know 89% of consumers look at online reviews before purchasing? According to a Canvas8 study commissioned by Trustpilot, 49% of consumers rank positive reviews as one of their top three purchasing influences. Your reputation and online presence will undoubtedly affect your conversion rate. 

You can provide a link to your Google My Business profile or any other directory page where customers have left reviews.

You should also add testimonials and reviews on your website so visitors do not have to navigate to a third-party site.

Create a functional navigation. 

Your navigation is one of the most important parts of your website. People use your navigation to find information on your website. You want people to find the right pages with ease.

When designing your navigation, keep it simple and user-friendly. You want to create broad headings that can be divided into specific subheadings. This allows you to keep your website organized while making it easier for visitors to find information.

If you have poor navigation, users won’t find information. They will need help finding the right pages. This will cause them to leave your site and pick a competitor’s site.


Your design is an essential component of your business. At SoftCircles, we know what it takes to build a professional website that generates leads. We are a full-service web design firm that will help you create a custom website design that will yield results for your business.

Our 50+ experts will bring their knowledge and experience to your campaign. Our award-winning team has extensive experience creating custom designs for businesses.